More and more social networking websites provide users with tools to publish written content. But how can brands judge if a post has been successful on social media?

Social networking sites know how appealing user-generated content is. Some sites have become so robust that they have evolved to offer publishing features to users, whose work then naturally turns into social media.

We look into some of the most popular social media platforms and sum up the best ways for you to measure the success of your content on social media. Have you learned anything new about gauging posts’ success online? Feel free to share your insights in the comment section below.

Content and Context

Continuous creation of great content holds the key to engaging audiences online. Original and compelling written content made in line with a brand’s marketing strategy creates a big chance for a company or a person to get exposure online, especially if the content has the potential to go viral.

In fact, a recent report by Social Media Examiner shows that [tweetable alt=”@SocMed_examiner says 58% of almost 3,000 #marketers interviewed say written #content is most important” hashtag=””]58% of almost 3,000 marketers interviewed claim that written content is the most important form of content for their brand.[/tweetable]

But even the best of posts can remain unread if not promoted well. In fact, promoting posts is just as important as creating the content itself. Social media is the most immediate source of readership, as billions of people, both influencers and potential customers are actively engaging within channels.

The snowball effect that social media creates for content can be used in many ways– either to promote a brand or a person on social media directly and create a buzz there, or use social media as a springboard, as a means of leveraging the existing community and driving traffic to your website.

In order to decide which of the two ways is more suitable for your purposes, you must answer the following question:

Are you after visibility for your content on your own media or after exposure on social media?

Personal Branding–A Way To Go

Social media can play a major role in brands’ as well as people’s inbound marketing efforts and very much so for personal branding strategies.

Measuring_Social_Success1

LinkedIn

The professional network is no longer a static business card website (was it ever one?!).

As recently announced on the official LinkedIn blog, the Publishing Platform is a fresh way to publish blog-form content for the purposes of personal branding and ORM strategies or strategies involving the promotion of a power figure, aiming to boost a brand. Through publishing professional insight in blog form on LinkedIn, users can reach new and well targeted audiences.

How Can You Measure Success?

As Social Media Examiner puts it, a piece of content that gathers enough momentum will get on Pulse and the snowball effect won’t be late–a post on Publisher can receive much more visibility than on a regular corporate or personal blog.

So, success for a post seeking to build authority and brand awareness on LinkedIn would be getting on Pulse and outperforming the number of social interactions expected on the blog.

Blog Boost

Facebook

Facebook’s very nature, knitted with imagery, doesn’t assume the use of this network for blog publishing. But if your marketing strategy requires vigorous audience, who’s ready to pick up the buzz, publishing links to blog posts on Facebook combined with inspiring content can mean the difference between success and failure.

How Can You Measure Success?

A recent analysis by SocialBakers provides stats to help brands gauge pages’ success. [tweetable alt=”How much #socialmedia interaction is enough? @socialbakers says 28 interactions for pages with up to 9,999 etc.” hashtag=””]It shows that 28, 118 and 385 interactions are good enough for pages as big as up to 9,999 fans, up to 99,999 fans and up to 499,999 fans respectively.[/tweetable]

Measuring_Social_Success2

What’s more is that on Facebook that the snowball effect picks up speed to lead to virality. Namely, compelling posts lead to greater engagement rates, which result in greater reach and more people seeing a post.

A popular post can drive many people to a website, where it’s up to you to close the deal. Once users visit your website, a successful blog post will inspire a discussion, make users comment on and share it, and, hopefully, link to it in their own posts. Make sure leaving social signals on your blog is easy.

Big (Buzz) Bang

List articles have been around for quite some time and SEO strategists love them. They are neat, fast to scan through, and have the potential to go viral, especially if humorous.

BuzzFeed

Viral trend aggregator, BuzzFeed based their business model on building a social network around viral posts (user generated content too). Catchy and spicy titles, lively images, thought-provoking stand-firsts–the posts on BuzzFeed are cooked to the recipe of virality.

Measuring_Social_Success4

How Can You Measure Success?

Measuring success on social media platforms such as BuzzFeed, Reddit, Digg and others can be tough. Indeed, exposure on social media through users sharing content written or at least marketed especially for this type of channel might give your post a fleeting moment of fame, but it might expose it to uncontrolled users frowning on your brand.

Anyway, triggering the virality algorithm and making it to the home page is definitely what publishers are after on BuzzFeed. In order to achieve this for brands, BuzzFeed sells native ads, which are successful as they blend in to the whole web platform.

If crafty enough, these could earn badges and eventually go viral to result in huge brand awareness and travel the web within hours. In this case, it makes sense to publish on this platform.

Josh Constine suggests in his post for TechCrunch that disguising honest ads, the native advertising that BuzzFeed offers, might fail to achieve its goal to offer brands enough visibility and eventually frustrate readers.

Measuring_Social_Success3

Your Goals: First and Last To Consider

When planning your marketing strategy, always consider your goals first. Publishing content on a social media platform just because it’s trendy or because everyone’s there doesn’t mean that it will work for your goals and your brand.

Sometimes just a whisper suggested to the right influencer might create great buzz for your brand. In any and every case, it’s worth measuring your posts’ performance and success to make sure you’re on the right track.

Longneck and Thunderfoot offer social media management services to build a vibrant audience for your brand across all media channels. Learn more about social media and PR here.

(Main image credit: Chris Potter/flickr)

Author tanya

More posts by tanya

Join the discussion 36 Comments

  • Hello would you mind stating which blog platform you’re using?
    I’m looking to start my own blog in the
    near future but I’m having a difficult time
    making a decision between BlogEngine/Wordpress/B2evolution and Drupal.
    The reason I ask is because your layout seems different then most blogs
    and I’m looking for something completely unique.
    P.S Sorry for being off-topic but I had to ask!

  • Hi, I wish for to subscribe for this web site to get newest updates, so where
    can i do it please help out.

  • Bailey says:

    Hi, There’s no doubt that your blog could possibly be having internet browser compatibility problems.
    Whenever I look at your website in Safari, it looks fine however,
    if opening in IE, it’s got some overlapping issues.
    I just wanted to provide you with a quick heads up!
    Other than that, great site!

  • I think this is one of the most important information for me.

    And i’m glad reading your article. But wanna remark on few general things, The website style
    is wonderful, the articles is really nice : D. Good job, cheers

  • Thanks for sharing your thoughts on fred Wehba. Regards

  • cf wehba sr says:

    It’s perfect time to make some plans for the future and it is time to be happy.
    I have read this post and if I could I want to suggest you few interesting things
    or tips. Maybe you could write next articles referring to this article.
    I want to read even more things about it!

  • Appreciating tһe timе and energy yоu put into your bblog ɑnd іn depth informɑtion you
    offer. Іt’s nice tto cօmе across a boog eveгy
    оnce inn a wɦile hat isn’t the same outdated rehqshed material.
    Greazt гead! І’ve sved yօur site аnd I’m including yor RSS feeds tо mʏ Gooogle account.

  • This design is incredible! You definitely know how to keep a reader entertained.
    Between your wit and your videos, I was almost moved to start my own blog
    (well, almost…HaHa!) Great job. I really loved what you had to say, and more than that,
    how you presented it. Too cool!

  • Howdy! I know tthis iis somеwhat off-topic howеνer I neeⅾeԁ to ask.

    Ꭰoes operating ɑ weⅼl-established website ⅼike yߋurs take a lot of work?
    I am brasnd neᴡ tօ operating ɑ blog һowever I do wгite inn myy
    jourrnal everʏ ԁay. I’d ⅼike tоߋ sttart a blog sso ӏ caan easily
    share my personal experience aand tɦoughts online.

    Pease let me knoѡ iif yoս have any kind of ideas or tips fօr brand new aspiring
    blog owners. Αppreciate it!

  • What’s up it’s me, I am also visiting this website daily, this web page is really nice and the viewers are truly sharing fastidious thoughts.

  • Incredible! This blog looks exactly like my old one!
    It’s on a completely different topic but it has pretty much the
    same page layout and design. Outstanding choice
    of colors!

  • Valuable information. Fortunate me I discovered your website by chance, and I
    am surprised why this twist of fate did not happened in advance!
    I bookmarked it.

  • Kandi says:

    Great work! That is the kind of information that are meant to be shared across the web.

    Disgrace on Google for now not positioning this publish higher!
    Come on over and discuss with my web site .
    Thank you =)

  • Francine says:

    I loved as much as you’ll receive carried out right here.
    The sketch is attractive, your authored material stylish.
    nonetheless, you command get bought an edginess over that you wish be delivering the
    following. unwell unquestionably come further formerly again as exactly the same nearly a lot often inside case you shield
    this hike.

  • Hi! This is kind of off topic but I need some help from an established blog.
    Is it very hard to set up your own blog? I’m not very
    techincal but I can figure things out pretty
    quick. I’m thinking about setting up my own but I’m not sure where to begin. Do you have any ideas or suggestions?
    Cheers

  • Elizbeth says:

    Incredible! This blog looks just like my old one! It’s
    on a completely different topic but it has pretty much the same layout
    and design. Superb choice of colors!

  • Thank you for the good writeup. It in reality was once a leisure account it.
    Glance complex to far delivered agreeable from you!

    However, how can we keep up a correspondence?

  • This website certainly has all of the information I
    wanted about this subject and didn’t know who to ask.

  • I’m not sure exactly why but this website is loading incredibly slow for me.
    Is anyone else having this problem or is it a issue on my end?
    I’ll check back later on and see if the problem still exists.

  • find says:

    Hi! I could have sworn I’ve visited this website before but after going through a few of the
    articles I realized it’s new to me. Regardless, I’m definitely happy I discovered it and I’ll be book-marking
    it and checking back regularly!

  • Louvenia says:

    Hmm is anyone else encountering problems with the pictures on this
    blog loading? I’m trying to find out if its a problem on my end or
    if it’s the blog. Any suggestions would be greatly appreciated.

  • Custom tees says:

    Hi there tօ alⅼ, hoԝ is ɑll, I think every onne іs gеtting mߋre fгom thiѕ web site,
    and үoᥙr views are pleasant in favorr оf new viewers.

  • Manga is one of the tactics that propelled the
    publicity of these works within society in.
    The variety of theme packages is always expanding as manufacturers
    roll out new sets to stay current with the latest tastes.

    NOTE: Migrated Pokemon CANNOT return to your GBA games EVER.

  • Article Source: been trading Pokemon and Dragonball cards for at
    least 10 years. Every Pokemon league has eight badges, so the badges
    will come in types that you can choose from to match one of the eight preset badges needed for
    that league. Players can also use items throughout battle and
    change which Pokemon they wish to make use of.

  • If yoᥙ want to tɑke а great deal from thiѕ artticle tɦen уߋu hzve too apply tһеse
    methods tօ youг wwon web site.

  • Hey! I realize thіs iѕ kind oof off-topic bᥙt I haԀ to ask.

    ᗪoes managing ɑ well-established blog ѕuch as уourѕ take a larɡe amount of worқ?
    I am brand new tto operating a blog Һowever ӏ ɗⲟ wгite in my journal on a daily
    basis. I’d like to start a blog sօ I wіll be abⅼе to share my personal experience
    аnd views online. Pleasse let me know if youu
    hɑve any recommmendations or tios fߋr brrand neew aspiring blog owners.
    Thankyou!

  • Seriously, there have been very less notable situations when you have seen them
    talking, at least to each other. Climb all the way to the top,
    picking up a handful of useful items along the way if you wish.
    mon out of a small variety and set out to towns, forests, deserts,
    and caves to reach the end of the road.

  • Good post. I learn something totally new and challenging on sites I stumbleupon on a daily basis.
    It’s always useful to read through articles from other writers and
    practice a little something from their websites.

  • Coupons says:

    With the economy becoming demanding everyday,
    everybody is searching for ways to conserve cash.
    At exactly the same time, online shopping has also become competitive that folks benefit from the various
    Coupon Codes accessible online. These codes come in the form of
    numbers and letters united and the shoppers need to enter it in the box provided for the code.

  • I enjoy what you guys are usually up too. This sort of clever work and exposure!
    Keep up the good works guys I’ve you guys to blogroll.

  • There are thousands and hundreds of games obtainable in various gaming sites.
    So game fans are sure never to feel bored game developers make games.
    They could try different games out by registering with any
    amount of gaming sites. Fees charge but so as to
    have interesting, it does not matter at all to pay some
    cash. Once gamers become members of the gaming sites, they are able to log
    in any time and have tons of pleasure whenever they feel tired.

  • Power reductions are very commonly these days which leaves most residents in the dark and businesses stopped.
    At times in this way, generators keep the company
    running and the home. Without generator to back up
    power during power failure, during business hours, most companies stops to
    manage which may incur tremendous loss. At home,
    the home appliances, computers and any electrical devices
    are switched off, which causes enormous hindrance to the day-to-day households
    tasks.

  • Do irritated with a highly populated infestation of pests indoors and/or outdoors?
    Has the thought of contacting a pest control exterminator
    crossed your mind? Well, seeking thought about it, you should stop immediately!

    Are you aware that there are plenty of “do it yourself” pest control products available
    online? In addition, many of these available products are the exact supplies professionals use when they
    overcharge their customers. Do away with paying for absurd services and get the job done yourself in a cost
    effective manner. There are a involving benefits when taking care of yours pest
    problems.

  • .rxep85rpp says:

    You can go for a very long without anything going absolutely.
    Nothing tears up, no one inherited is ill, things are humming
    right along operate. When everything is going well, we don’t always take into consideration what solution to do
    if you went amiss. We never plan for what each and
    every expect to ever happen.

  • Calvin says:

    Because I enjoy helping people in real life, I find the “help your neighbor” option of this game to be enjoyable.

    It features 51 tracking channels, and it supported by EGNOS and WAAS.
    It really is imperative to list your provider at the top of the search engine search results.

Leave a Reply