Make the most of the holidays with a merry little social media campaign!
The holidays are in full swing, which means snowflakes, stockings — and social media campaigns. Creating a social media movement is a great way to spread cheer while strengthening brand recognition.
So what can you do to ensure social success during the holidays? Here are a few tips to get you started:
Create a Holiday Hashtag
One of the most basic ways to capture the holiday spirit across all social channels is by creating a brand-specific holiday hashtag. Budweiser pulled off a wildly successful hashtag campaign in 2014 by encouraging fans to round up their #HolidayBuds for a beer.
— Budweiser (@Budweiser) December 30, 2014
Repurpose Old Content
If you’ve already created social content that generates excitement, there’s no reason to start from scratch. Repurpose your proven tactics and turn them into something fresh and new.
Starbucks, for example, has welcomed the holidays with the same red cup campaign since 1997. Over the years, their designs have changed, but their tried-and-true concept remains the same. This year, their famous red cups feature designs drawn by Starbucks customers themselves.
— Starbucks Coffee (@Starbucks) November 17, 2016
Host a Contest
Holiday contests get your fans involved and let them know you appreciate their support. One social media campaign that’s grabbed our attention this year is the #AffiniaHoliday contest. Affinia has combined two of our top tips for capturing holiday cheer by creating a hashtag and hosting a contest. The best part? Anyone can get involved! Simply share what brings you comfort and joy on Instagram, Facebook or Twitter, and include the hashtag #AffiniaHoliday for a chance to win cool prizes.
Is there any better way to spread holiday cheer than by giving back to the community or contributing to a great cause? Tons of brands have embraced the sentiment of the season, but one of our favorites is Hanes’ annual sock drive. For each shared post on Facebook during the holidays, Hanes donates a pair of socks to Salvation Army. Last year alone, they gave 200,000 pairs of socks to people in need.
Encourage User Generated Content
One way to interact with your social media followers is by encouraging them to share their own thoughts, photos or stories. For the holidays, you can take user-generated content a step further by offering fans something in return.
UPS got it right when they launched their “Your Wishes Delivered” holiday campaign, asking followers to share their wishes using the hashtag #WishesDelivered. The brand donated $1 to one of its charity partners for each wish shared.
As with any marketing campaign, it’s important to keep in mind what your online audience wants to gain from your products or services. Align your holiday social media movement with your brand values and overarching goals. Then use some (or all) of our tips to spread the holiday cheer even further and take your campaign to the next level.
Longneck and Thunderfoot offer social media management services to build a vibrant audience for your brand across all media channels. Learn more about social media and PR here.