Not all ebooks are created equal. Here are a few of our all-time favorites.

We’ve already established that publishing an ebook can be beneficial to your marketing efforts, but not every ebook delivers on that potential. Before embarking on the writing and design process, it helps to research the best of the best, using tried-and-true strategies to create a masterpiece of your own.

Find inspiration in a few of our all-time favorites:

1. Connexity

Connexity’s ebook, “3 Steps to Close the Gap between your Audience Insights and Ad Campaigns,” tops our lists for its visually appealing format, valuable content, and strategically placed supporting quotes dispersed throughout the piece.

Pulling the most informative snippets from your ebook can be a great way to graphically break up large chunks of text and draw busy readers’ attention to the meat of your argument.

top ebook

2. Lenovo

Clear organization and scannable headlines/subheadlines put this Lenovo ebook on Windows 10 at the top of our favorites. Long-form content generally covers complex subject matter, so concise copy and distinct sections are imperative for digestibility.

favorite ebook

3. Nasdaq

Lengthy content doesn’t have to be boring, as Nasdaq demonstrates in “The Ultimate Guide to Press Release SEO.”

The brand turns a would-be boring list of tips into a creative checklist of “SEO Dos.” With this thoughtful formatting choice, readers can easily find the specific information that best aligns with their needs.

best ebook

4. AdRoll

The overarching goal of any marketing content is to provide value — whether that’s by answering a question, solving a problem, or demonstrating expertise. AdRoll offers tons of data-driven marketing insights and strategies, which can be difficult to communicate; but their ebook, “The Performance Marketer’s Guide to Retargeting,“ simplifies an otherwise complex technique with a step-by-step graphic.
Thoughtful graphics and thoroughly researched material won this ebook a much-deserved spot on our list of favorites.

favorite ebook

5. Marketo

Ebooks give brands a unique opportunity to demonstrate industry knowledge and expertise. It pays to take advantage of this by using your own successes to demonstrate the ideas presented in your content.

In the ebook “Conversations, Not Campaigns,” Marketo includes a real-time data sheet that calls out the number of opportunities the brand created for a specific client. This strategy helps them quantify a concept, while also establishing authority among readers (who may, in turn, become customers). For the brand’s highly intentional, goal-driven content, this ebook gains our respect and admiration.

best ebooks

6. Traackr

If this ebook cover doesn’t grab your attention, I’m not sure what will. Traackr’s uniquely designed, magazine-like format suggests a fresh perspective on a topic that’s been covered before.

Beyond the clever cover, this ebook doesn’t disappoint. Conversational language, current examples, and expert commentary all contribute to “The Engagers’” ultimate success.

top ebooks

Longneck and Thunderfoot offer premium content services, leveraging the talents of our team of editors, writers, designers, and researchers to craft authoritative guides, white papers, and infographics on the topics most relevant to your business. Learn more about premium content here.

Author Jamie Ayers

A graduate of Skidmore College, Jamie works at L&T as a content strategist, account manager, and editorial lead across a wide range of industries and fields, specializing in the digital economy, experiential marketing, and campaign-led initiatives. His other interests include electronics, Agatha Christie novels, and being outside.

More posts by Jamie Ayers