Embedding 101.

Whether you use them to increase engagement, extend your reach, or simply for their visual appeal, embedding social posts within your content can certainly be beneficial to your brand. But figuring out how to embed posts from each network may prove less than intuitive.

Let us walk you through the process of embedding posts from the 8 most popular social networks.

1. Facebook

To embed a Facebook post:

Go to the post, and click on the carrot in the top right corner.
facebook embed
Select “Embed.”
embed facebook
Copy and paste the code into your website.
embed facebook
The process for embedding videos from Facebook is largely the same as posts, with one caveat: The video must be available to the “Public” in order to be shared. If the privacy settings change, a “No Longer Available” message will replace the video.

Find the perfect video, and click the ellipses in the top right corner.
embed facebook
Select embed from the drop-down menu.
facebook embed
Copy and paste the code into your website.
facebook embed

2. YouTube

To embed a YouTube video:

Find the video you’d like to embed.
youtube embed
Click the ‘Share’ button below the video.
youtube embed
Click the ‘Embed’ button from the 3 choices above the code.
youtube embed
Copy the code and paste it into your website.
youtube embed
To embed a YouTube playlist:

Sign in to your YouTube account. On the left side of the page, click “Playlists.”
youtube embed
Click the title of the playlist you’d like to embed.
youtube embed
Click “Share.”
youtube embed
Click the ‘Embed’ button from the 3 choices above the code.
youtube embed
Copy the code and paste it into your website.
youtube embed

3. Twitter

To embed a tweet:

Go to the tweet you’d like to embed.
twitter embed
Click on the carrot at the top right.
twitter embed
From the list of choices that pop up, select “Embed Tweet.”
twitter embed
Copy and paste the code into your website.
twitter embed
To embed a Twitter timeline:

Sign in to Twitter, go to your settings and select “Widgets.”
twitter embed
Click “Create new.”
twitter embed
Choose the type of embedded timeline you’d like to create:
twitter embed

    • For Profile, enter the username of the user whose profile you want to display.
    • For Likes, enter the username of the user whose likes you want to display.
    • For List, select a public list that you own and/or subscribe to in the drop-down menu.
    • For Collection, enter the username of the user whose collection you want to display.
    • For Search, enter your search query (for advanced searches, use Twitter’s search operators).

twitter embed
You can set customized options by specifying the height, theme (light or dark), and link color to match your website.
Otherwise, copy and paste the code into the HTML of your site.

NOTE: If you find that the Twitter embeds are interfering with the formatting of your post, try deleting the following sequence from your source code: <script async src=”//platform.twitter.com/widgets.js” charset=”utf-8″></script>.

4. SlideShare

Visit the SlideView page you’d like to post, and click the arrow at the bottom left of the player.
slideshare embed
Copy the Embed code that’s provided and place it on your website or blog.
slideshare embed

5. Instagram

To embed an Instagram post:

Find the post you’d like to embed.
instagram embed
Click on the ellipses at the bottom right.
instagram embed
Choose “Embed” from the choices that pop up.
instagram embed
Copy and paste the code into your website.
instagram embed

6. Pinterest

To embed a pin:

Find the perfect pin.
pinterest embed
Click on the ellipses at the top right.
pinterest embed
Click “Embed.”
pinterest embed
Choose the format you’d like to use by creating a customized widget to display the pin or board. Then copy and paste the code into your website.
pinterest embed

7. Reddit

Find the Reddit post you’d like to embed, and click “share” on the bottom left.
reddit embed
Click on the orange button to get the embed code.
reddit embed
Copy and paste the code into your website.

8. Google+

Find the Google Plus post you’d like to embed, and click on the carrot at the top right.
google embed
Choose “Embed Post” from the dropdown list.
google embed
Copy and paste the code into your website.
google embed

Longneck and Thunderfoot offer digital strategy services, including website branding, style guides, persona development, and audience segmentation. We’re a partner in making content work for your business. Learn more about digital strategy here.

Author Adela Fine

After graduating from Wesleyan University with a BA in psychology, Adela ​joins L&T​ as the newest member of our​ social team. She has previously ​worked at startups in San Francisco and New York Cit​y, specializing​ in social media management and content generation. In her free time​,​ she enjoys exploring New York and is currently on a quest to find the best donut in all five boroughs.

More posts by Adela Fine