Drive consumers straight to your site.
Generating traffic can be a real drag. As content marketers, we’re always on the lookout for fresh ideas. If your content game is feeling sluggish, consider the following strategies to maximize your website visits:
Get into the habit of pushing out content every single day. This may seem like an arduous task at first, but trust us — your efforts will pay off.
Come up with engaging, interesting, useful content that keeps attracting new readers with information that never gets old.
When selecting topics, focus on industry trends and news. Relevance is key when it comes to drawing people in.
4. Optimize Your Content for Search Visibility
Concentrate the bulk of your efforts in crafting titles and meta descriptions that will make your content stand out from the competition.
Think about what type of tool will provide the most use to your target audience. If you can help them achieve a goal, they will keep coming back for more.
No matter how compelling your content (or delicious your product) may be, you must advertise for maximum visibility on the right channels.
When you’re creating ads for social media, be sure your CTAs direct users to your website and encourage immediate action.
8. Create Organic Social Media Posts
Aside from social ads, be sure to post regularly on social media to boost your online presence.
Remarketing is a great way to capture the hearts of consumers who have already shown interest in your brand.
Create dedicated landing pages for promotions and product launches, so that when consumers click through your ads, they end up on a useful page of your website.
Remember — your goal isn’t solely to sell products; it’s to build a community of fans who love your brand.
Create a fun email newsletter to display your content, leading recipients straight to your website if they like what they see.
Case studies lend credence to your expertise by giving readers tangible proof of your past successes.
Consumers rely heavily on reviews to help them make purchasing decisions. Encourage satisfied customers to give you a good rating on Google or other review sites.
Well thought out, detailed manuals can prove extremely helpful to consumers, while also demonstrating your industry knowledge.
Is your industry-specific content chock full of jargon? Consider including a glossary of terms to help readers consume your content with ease.
Think about what skills your target audience may be interested in acquiring. Write a how-to post that is valuable and easy to follow (extra points for humor!).
Creating an online game can be a fun way to garner initial interest in your brand, while showing off your playful side.
19. Build an App
While not every brand has the time and resources to build an app, it can be a worthwhile investment if within your realm of possibilities.
While long-form content like guides and case studies are useful for teaching a skill or answering a question, consumers are drawn to brands with unique personalities and opinions.
The hardest part of any task is knowing where to start, which is why pre-made templates can be so valuable to consumers.
Virtually every brand publishes content these days, so you have to find ways to offer the most value to consumers. Original research may be time-consuming, but your efforts will help you stand out from the competition.
Longneck and Thunderfoot offer content marketing services and strategies to transform your company blog into an authoritative trade publication. Click to learn more about how to produce great content and prove ROI on your marketing efforts.