Drive consumers straight to your site.

Generating traffic can be a real drag. As content marketers, we’re always on the lookout for fresh ideas. If your content game is feeling sluggish, consider the following strategies to maximize your website visits:

1. Publish Daily Content

Get into the habit of pushing out content every single day. This may seem like an arduous task at first, but trust us — your efforts will pay off.

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2. Create Evergreen Content

Come up with engaging, interesting, useful content that keeps attracting new readers with information that never gets old.

create evergreen content

3. Craft Relevant Content

When selecting topics, focus on industry trends and news. Relevance is key when it comes to drawing people in.

craft relevant content

4. Optimize Your Content for Search Visibility

Concentrate the bulk of your efforts in crafting titles and meta descriptions that will make your content stand out from the competition.

optimize your content

5. Create a Free Tool

Think about what type of tool will provide the most use to your target audience. If you can help them achieve a goal, they will keep coming back for more.

create a free tool

6. Advertise

No matter how compelling your content (or delicious your product) may be, you must advertise for maximum visibility on the right channels.

advertise

7. Run Social Ads to Increase Website Visits

When you’re creating ads for social media, be sure your CTAs direct users to your website and encourage immediate action.

run social ads

8. Create Organic Social Media Posts

Aside from social ads, be sure to post regularly on social media to boost your online presence.

9. Employ Remarketing Efforts

Remarketing is a great way to capture the hearts of consumers who have already shown interest in your brand.

remarketing efforts

10. Create Landing Pages

Create dedicated landing pages for promotions and product launches, so that when consumers click through your ads, they end up on a useful page of your website.

create landing pages

11. Build a Community

Remember — your goal isn’t solely to sell products; it’s to build a community of fans who love your brand.

12. Promote via Email Marketing

Create a fun email newsletter to display your content, leading recipients straight to your website if they like what they see.

email marketing

13. Build Case Studies

Case studies lend credence to your expertise by giving readers tangible proof of your past successes.

build case studies

14. Encourage Reviews

Consumers rely heavily on reviews to help them make purchasing decisions. Encourage satisfied customers to give you a good rating on Google or other review sites.

encourage reviews

15. Create a Manual

Well thought out, detailed manuals can prove extremely helpful to consumers, while also demonstrating your industry knowledge.

create a manual

16. Compile a Glossary of Terms

Is your industry-specific content chock full of jargon? Consider including a glossary of terms to help readers consume your content with ease.

compile glossary of terms

17. Write a How-To Guide

Think about what skills your target audience may be interested in acquiring. Write a how-to post that is valuable and easy to follow (extra points for humor!).

write a how to guide

18. Create an Online Game

Creating an online game can be a fun way to garner initial interest in your brand, while showing off your playful side.

create an online game

19. Build an App

While not every brand has the time and resources to build an app, it can be a worthwhile investment if within your realm of possibilities.

20. Write an Opinion Post

While long-form content like guides and case studies are useful for teaching a skill or answering a question, consumers are drawn to brands with unique personalities and opinions.

opinion post

21. Offer a Template

The hardest part of any task is knowing where to start, which is why pre-made templates can be so valuable to consumers.

offer a template

22. Publish Original Research

Virtually every brand publishes content these days, so you have to find ways to offer the most value to consumers. Original research may be time-consuming, but your efforts will help you stand out from the competition.

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Longneck and Thunderfoot offer content marketing services and strategies to transform your company blog into an authoritative trade publication. Click to learn more about how to produce great content and prove ROI on your marketing efforts.

Author Jamie Ayers

A graduate of Skidmore College, Jamie works at L&T as a content strategist, account manager, and editorial lead across a wide range of industries and fields, specializing in the digital economy, experiential marketing, and campaign-led initiatives. His other interests include electronics, Agatha Christie novels, and being outside.

More posts by Jamie Ayers