A stellar content marketing team goes above and beyond.

If you’re not sure how to improve your business’ online presence, hiring a content marketing agency is a great place to start. From better customer acquisition and retention to a higher long-term ROI, if you’re working with a great agency, the potential benefits are almost too numerous to list.

But how do you know whether you booked the right one? Here’s a list of the 5 things every great content marketing agency should be doing.

1) They Create a Partnership, Not a Transaction

Content marketing isn’t about writing one blog post to rule them all. The best content marketing companies don’t just act as contractors — instead, they become industry partners who want to fully immerse themselves in your business and learn the intricacies of your space.

A willingness to learn and build the foundation for a long-term relationship are key to achieving the kinds of killer results you want, so don’t settle for anything less! In a perfect world, your agency should be as invested in your company’s success as you are.

2) Satisfaction is Guaranteed

No matter how big your company is, chances are you have a cap on your marketing budget. If your content marketing company is hitting that maximum and still leaving unfinished projects in the pipeline, it might be time to make a change.

If you’re working with a great content marketing team, your satisfaction shouldn’t just be an aspiration: it should be a guarantee. That means projects are done when and how you want them to be, with a willingness to revise until they’ve nailed the tone and style of your brand.

3) They Keep Their Eyes on the Prize

A good content marketing agency delivers quality content in a timely manner. A great one understands that it’s not just about the content: it’s about the strategies that content enables your brand to execute.

Does the agency you’re working with translate their work into meaningful results for your business? If not, find an agency that will!

4) They Implement Creative Solutions

When you’re working with a content marketing agency, they should be bringing fresh ideas and insights to the table. This goes hand in hand with creating a partnership: if the agency has really familiarized themselves with your industry, they should be able to source original ideas from other existing projects and research.

If your agency is focusing on how to set your brand apart (rather than relying on what other companies in your space are doing), chances are you’re getting the most bang for your buck.

5) They Deliver Consistent Results

Managing your own team is time consuming enough — having to manage your content marketing agency on top of that is just unfair!

Although there’s always a learning curve with a new partnership, any content marketing agency worth their salt knows how important it is to deliver a consistent product. Great agencies should be able to create a consistent tone and meet deadlines with minimal intervention on your end.

Of course, we know one content marketing team that does all of these things and more. If you’re looking to expand your content repertoire, get in touch with L&T today!

Author Remy Bernstein

As L&T’s COO, Remy directs all internal and client operations for L&T. Since joining the team in the the summer of 2014, Remy has overseen the precipitous growth of the company’s full-time staff and client base. He works directly with every member of the L&T team to implement and operationalize new processes, manage client accounts, and produce exemplary content every day. A graduate of Kenyon College, Remy previously worked in the editorial departments at Publishers Weekly and Standard & Poor’s. He specializes in content quality management and scalable business strategies, and relies on his extensive journalism background to supervise dozens of branded digital publications.

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