A good infographic is worth a thousand words.

The colorful and information-packed images you see across the web aren’t just aesthetically pleasing — they also have an enormous amount of value for your content marketing efforts. From allowing you to easily disseminate complex information to improving your SEO rankings, infographics are a must for any content-savvy brand. Not convinced? Check out these stats:

infographic content

They Get Your Point Across

The best infographics don’t just present information — they tell a carefully curated, easily digestible story. While fitting the salient points of your presentation within a compact visual aid can be challenging, it’s worth the effort: this resource can then be used to communicate your message to consumers without the hassle of digging through paragraphs of text.

But why include illustrations, instead of just bullet points? According to a recent survey, when people hear information, they’ll remember only 10% of it after three days. If the information is paired with a relevant image, however, they’ll likely remember up to 65%! So if you want your content to stick with consumers, infographics are a logical investment.

They Can be Shared Across Multiple Platforms

Infographics are an invaluable resource in any inbound marketer’s arsenal — and it’s not just because they’re easy to read! Unlike blog posts, which are most easily shared across text-heavy social media platforms, infographics are primed to be shared widely. If you have an eye-catching image to share, you’ll be able to significantly improve your brand’s visibility across visual platforms from Pinterest to Instagram. Even on Facebook and Twitter, posts including visual content are shared up to 35% more often than posts without an image.

They’re an SEO Goldmine

Not only are infographics great for connecting with your audience — they’re also great for your bottom line. If you’ve been looking for a way to improve your search engine ranking, look no further than a well-placed, well-designed infographic!

As we previously noted, infographics are liked and shared 3x more on social media than any other type of content. Whether people are sharing your infographic on Twitter, or posting it on their own site and backlinking to you, you’re sure to see a boost in your Google search results. As an added bonus, all of those extra shares are sure to drive more traffic to your site, helping you to expand your audience and thereby creating more conversion opportunities. So what are you waiting for? Up your infographic game, and the results will speak for themselves.

Longneck and Thunderfoot offers search engine optimization and analytics services to help businesses transform their websites into visible sources of knowledge online and answer the questions that matter most to your prospects. Learn more about SEO and analytics here.

Author Andres Clua

Originally hailing from Uruguay and a graduate of Universidad ORT, Andrés runs design and web development at L&T, generating original, interactive graphics and designing professional publications across a range of industries.

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