In a digitally connected world, messaging apps are taking over.
Did you know that half of smartphone owners between the ages of 18-29 use messaging apps?
More and more businesses are attempting to reach this staggeringly large group by advertising on popular apps like Facebook Messenger, Whatsapp, and Google Hangouts. In fact, 20% of marketers plan to add messaging apps to their content strategy within the next year.
Check out the rest of our fascinating stats to learn why you should follow suit:
Longneck and Thunderfoot offer digital strategy services, including website branding, style guides, persona development, and audience segmentation. We’re a partner in making content work for your business. Learn more about digital strategy here.