Video killed the radio star.

Considering the growing popularity of videos, it’s no surprise that 70% of U.S. marketers plan to use social video ads in 2017. But to make the most of your strategy, it helps to understand how consumers respond to various types of video ads. For instance, did you know that 51% of people have a lower opinion of brands that use autoplay ads?

Check out our rundown on this and more fascinating video advertising stats:

video advertising infographic

Longneck and Thunderfoot offer B2C content marketing services to help your business reach the audiences that matter with smart, useful content that delivers the right message at the right time. Learn more about B2C content marketing here.

Author Ami Foote

A graduate of the University of South Carolina, Ami is a staff writer at L&T. She has previously written for Ireland.com, Lowe’s Home Improvement, Britax Child Safety, and a variety of non-profits around the country. On a good day, you can find Ami obsessively consuming one or all of the following: folk music, NPR, black coffee, jeopardy, or Guinness.

More posts by Ami Foote