Two roads diverged in a yellow wood.

Did you know that 83% of companies use at least basic segmentation for their email marketing campaigns? It’s plain to see why: collecting and analyzing consumer data allows you to make the most of your marketing efforts.

Still not convinced? Take a look at the rest of our staggering segmentation stats:

email segmentation infographic

Author Jamie Ayers

A graduate of Skidmore College, Jamie works at L&T as a content strategist, account manager, and editorial lead across a wide range of industries and fields, specializing in the digital economy, experiential marketing, and campaign-led initiatives. His other interests include electronics, Agatha Christie novels, and being outside.

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