Pay-per-click advertising (more commonly referred to as PPC) is perhaps the easiest way to get prime real estate on a search engine results page — real estate that would otherwise be taken up by your competitors.
Outside of keeping up with other companies, there are plenty of compelling reasons to implement a PPC campaign. Easy to set up (and nearly foolproof to use), PPC provides detailed, easily measurable data that you can easily wield to meet your online marketing goals.
Wondering what clickthrough and conversion rates a dedicated PPC strategy can yield? Here are a few statistics that will give you better idea:
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