Pop-up, block and drop it.

Most savvy brands have jumped on the mobile advertising bandwagon — but consumers haven’t demonstrated the same enthusiasm for this marketing trend. In fact, 419 million people worldwide have installed ad blockers on their smartphones.

But it’s not all bad news for mobile marketers: 77% of consumers agree that they would prefer to filter ads than completely block them. This statistic suggests that online users are in fact amenable to being served ads for products and services that are relevant to their interests.

Check out the rest of our adblocking insights before mapping out your mobile marketing plan:

Longneck and Thunderfoot offer digital strategy services, including website branding, style guides, persona development, and audience segmentation. We’re a partner in making content work for your business. Learn more about digital strategy here.

Author Ami Foote

A graduate of the University of South Carolina, Ami is a staff writer at L&T. She has previously written for Ireland.com, Lowe’s Home Improvement, Britax Child Safety, and a variety of non-profits around the country. On a good day, you can find Ami obsessively consuming one or all of the following: folk music, NPR, black coffee, jeopardy, or Guinness.

More posts by Ami Foote