How to launch your copywriting career in three easy steps.
While it certainly takes a streak of creativity to be a writer, working as a copywriter requires just as much business acumen as it does artistic sensibility. Copywriters are responsible for writing the text that companies use in their shareable content, press releases, advertisements, and other consumer-facing materials.
The job of a copywriter has always been important, but since the rise of content marketing, it has evolved into a much more crucial role for many organizations. The Content Marketing Institute recently released a study that found that 75% of companies are increasing their investment in content marketing. It’s not surprising: good content attracts new customers, engages existing audiences, and acts as valuable sales collateral.
Ready to dive headfirst into the corporate copywriting world? Keep these three essential tips in mind to propel your career to the next level.
1. Keep Pace with the News Cycle
Stay up to date with the news, both in general and as it relates to your industry. Subscribing to a variety of daily newsletters from media outlets can be a great way to ensure that you’re always in the loop. From The Daily Skimm to The Hustle, there are a variety of informative, email subscription-based digests available across a variety of industries.
Keeping up with pop culture and entertainment news can also be useful — whether you use the events of the day as inspiration for a catchy headline or as an opportunity to chime in with your take on a trending event. Watch the news, read the newspaper, and keep up with trending media (from viral Twitter posts to hot new podcasts).
2. Be Loud And Proud
A proactive copywriter will become an expert in one or two industries, and then build a portfolio around said industries. While much of your work may be published under a different name, you can still showcase your talent via a portfolio and your resume. Even on LinkedIn, it’s acceptable to say that you ghostwrite for various publications.
When you’re applying to new positions, provide relevant context for each piece: how your work improved a company’s social media or overall brand presence, how much traffic it drove, and notable metrics surrounding its success. It’s also worth highlighting the pace at which you completed work for each client — after all, companies value employees who can write, edit, and publish works on deadline, on a regular basis.
3. Learn From Rejection
Everyone faces rejection, but writers face it more frequently than the average employee. Even if you make every effort to understand a client’s goals for a piece, you are still bound to occasionally miss the mark. Remember that your client may be measuring success by parameters that you are not fully in tune with. Most of all, try to take rejection in stride: it is not a condemnation of your work, just an indication that you might not be the perfect fit for the brand in question.
That said, a successful copywriter will learn to adapt her writing style to the client and the job at hand. Make every effort to channel the ethos and overarching brand goals of your client, and you will be poised to hit your next assignment out of the (figurative!) ballpark.
Longneck and Thunderfoot offer content marketing services and strategies to transform your company blog into an authoritative trade publication. Click to learn more about how to produce great content and prove ROI on your marketing efforts.