LinkedIn content consumption is on the rise, and brands are turning to the platform to reach professionals.

Recent data suggests that brands that focus all their social advertising efforts on Facebook and Instagram alone may be missing out.

In the past two years, content consumption on LinkedIn has increased by 21%. The business-oriented social platform offers highly-targeted marketing opportunities, including the ability to display ads to potential customers based on where they are in the buying process, target specific LinkedIn groups, and advertise based on job title and other demographic information.

If that doesn’t convince you, these stats just might.

Longneck and Thunderfoot offer B2C content marketing services to help your business reach the audiences that matter with smart, useful content that delivers the right message at the right time. Learn more about B2C content marketing here.

Author Ami Foote

A graduate of the University of South Carolina, Ami is a staff writer at L&T. She has previously written for Ireland.com, Lowe’s Home Improvement, Britax Child Safety, and a variety of non-profits around the country. On a good day, you can find Ami obsessively consuming one or all of the following: folk music, NPR, black coffee, jeopardy, or Guinness.

More posts by Ami Foote