What’s on your story today? Why Instagram marketing only promises to get bigger and bigger.

The Instagram “Stories” feature is only a year old — but it’s already overpowered Snapchat, the former gold standard of instant social media updates.

With 250 million daily active users, the introduction of Stories has transformed Instagram from a largely peer-to-peer social tool into a marketer’s best friend. In fact, a 2015 study predicted that over 70% of brands would use Instagram as part of their marketing strategy by the end of 2017 (an even higher percentage than Twitter!). It’s no wonder, as consumers flock with increasing frequency to the platform, that brands are quickly following suit.

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