Just how powerful is a pin?

When it comes to social media, most companies focus their promotion efforts on the giants of Twitter, Facebook, and Instagram. These platforms are certainly valuable in their own right, but if you’re not expanding your reach to other platforms — such as Pinterest — you may be missing out on a key segment of your target demographic.

With over 100 million monthly active users, Pinterest is among the world’s most powerful and widely used social networks. 31% of adult Internet users use this platform, and 71% of them are women. Just as importantly, its users spend 50% more on average than users of other social channels. With such a large audience waiting in the wings, it’s time to consider the benefits of expanding your Pinterest presence.

Longneck & Thunderfoot LLC offers social media management services to build a vibrant audience for your brand across all media channels. Learn more about social media and PR here.

Author Christine Wang

A recent graduate of the University of California San Diego with a degree in International Business & Management Science, Christine manages social media publishing and community engagement at L&T. Her passion for social media stems from her past experience assisting various start-ups and organizations with brand-building initiatives. In her free time, you can find her obsessing over her two adorable dogs, Shadow and Maisy.

More posts by Christine Wang