Play, share, repeat: social video is a digital juggernaut that marketers can’t afford to ignore.

With the proliferation of social video, your target audience may be easier to reach than you think. After all, Facebook users watch 100 million hours of video content on the platform every day.

If that has you wondering whether it’s time to incorporate social video into your digital media strategy, you’re in good company: according to a 2015 poll, 39% of marketers planned to add Facebook video to their portfolio within the next year.

To learn more about the commanding reach of social video, check out our helpful infographic.

Author Jake Dawe

Jake works with our clients and L&T's content management team to create and publish cogent, effective marketing content. A recent graduate of Yale University with a B.A. in American Studies, Jake pursued independent research that traced the evolving voice of ``Shouts and Murmurs`` over ninety years. When he's not writing and editing, Jake is probably watching The Crown or making up for four years of lost pleasure reading. Thanks, college.

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