Marketers rejoice! Social media gives you the tools to generate leads and boost sales — if you know how to use them.

As e-commerce eats up larger and larger shares of the market, it’s becoming increasingly difficult for small- and medium-sized businesses to get the digital attention they deserve. While it may seem impossible for startups to break out from the pack, effective social media management can give you a fighting chance.

After all, 90% of marketers have reported that investing more time, energy, and resources into their social media presence has boosted their business’s exposure. But with six out of ten small business owners professing an inability to monitor the ROI of their social media strategy, it’s clear that there’s a serious disconnect when it comes to actually measuring the tangible benefits of these efforts.

How does your approach to social media management fit into larger industry trends? Check out our infographic to learn more.

social media management