Snapchat empowers brands to reach a devoted user base with informal, conversational content.
Although it’s locked in a cold war with Instagram Stories, Snapchat — with 8,796 photos shared every second — isn’t going anywhere. The disappearing video pioneer has maintained its competitive edge with a global audience that boasts over 150 million daily active users.
For marketers looking to take advantage of every social media platform possible, Snapchat offers a massive audience within a potentially lucrative demographic: over half of its users are under the age of 25. Thus, brands vying for the attention of millennials and Generation Z ignore the platform at their own peril.
To learn more about the original short-form heavyweight, check out our helpful infographic.