Logos are a great demonstration of the phenomenon of zeitgeist: while logos of popular companies don’t appear to have a common theme, comparing logos from previous decades reveals a common look and feel. While it’s seems counterintuitive that images which sum up corporate identity should be subject to trends, it’s hard to deny the evidence.
Logos Through the Ages
The longer a logo sticks around, the stronger the brand association gets: compare Pepsi to Coca Cola. However, catching on a design which says the same thing to different generations is easier said than done, and even the big hitters have made some subtle tweaks over the years.
Over time, brands tend to simplify: once a brand has achieved some degree of activation, they can stylize their original idea into something even quicker to recognize.
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