Simplicity is key.

Even the most valuable information may go unappreciated if it’s packaged in a way that’s too convoluted to understand. Luckily, there are many ways to present your content in a way that’s simple, engaging, and straight to the point.

Here are five examples of content that simply and effectively communicates complex ideas:


fast company

The purpose of publishing articles is often to educate and entertain by teaching a skill, telling a story, or defining a concept. Fast Company contributor Stephan Aarstol outlines the benefits of a shorter workday by giving readers a firsthand account of his own experience putting the theory into practice.

By incorporating an element of storytelling into his approach, Aarstol creates a narrative that is relatable and simple. He includes an introduction, an overview of the experiment and its results, and tips for implementing a similar work culture — a clearly delineated structure that makes the article easy to scan and digest.



Directly following any major breaking news story, the media produces a slew of detailed articles about all the inner workings and possible repercussions of the event. But the truth is, what most people need is a simple overview to get them up to speed.

Everett Rosenfeld of CNBC manages to clearly define and explain Brexit in a way that all readers can understand by sticking to key points, causes, and possible aftereffects — and breaking up each section with subheadlines. Most political happenings require some sort of requisite knowledge or historical context to fully comprehend, which is why it’s so important to simplify this type of content for a readership that may not be privy to the circumstances surrounding the event.



Most topics are meant to be consumed by a relatively narrow target group, so it behooves writers to learn more about their prospective readers. Who are they? What are their concerns? What are they trying to accomplish?

Kiplinger touches on the top 10 Medicare facts as they pertain to adults applicable for Medicare, highlighting all the information needed to make the best coverage decisions. Organizing a large chunk of complex information into a listicle format makes it much easier to glean the most important takeaways, particularly for audiences who are seeking answers to a specific concern.



Most business owners have probably heard about the merits of content marketing at this point; but before they can implement the strategy, they need to grasp the basics. Josh Steimle of Forbes offers a brief overview of content marketing for readers to digest before attempting to dive headfirst into the practice.

Drawing inspiration from industry experts is a great way to simplify an otherwise complex topic. Steimle provides several examples of compelling content, pointing out why each is effectively executed and how these efforts can be replicated successfully.



How-to posts can be extremely helpful, giving readers step-by-step guidance for completing a complex task. This article written by Entrepreneur contributor Josh Rampton offers Millennials a realistic estimate of how much they’ll need to save each month to enjoy a financially comfortable retirement.

While many financial resources include obscure data and hypothetical advice, Rampton provides a detailed guide backed with thorough research to help Millennials save a predetermined amount for their future.

The best and most shared content is straightforward and clearly organized, offering real value to the reader. Instead of focusing on minute details and packing in as much information as possible, offer a simplified overview, omitting any complexities that aren’t vital to a reader’s basic understanding.

Longneck and Thunderfoot offer content marketing services and strategies to transform your company blog into an authoritative trade publication. Click to learn more about how to produce great content and prove ROI on your marketing efforts.

Author Hilary Krutt

A graduate of Dartmouth College, Hilary joined L&T after several years in the publishing industry at Simon & Schuster. As a member of the editorial board for the Off the Shelf book blog, her writing has been featured on the Huffington Post, among other major publications. At L&T, Hilary manages content quality and production, collaborating directly with writers, content managers, and clients to ensure every piece we write hits the mark every time. In her free time, Hilary is an avid reader and live music enthusiast. She hails from Boston but currently calls Brooklyn home.

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