Work smarter, not harder.

Producing quality content requires creativity, determination, and above all: discipline. Even the best writers and editors are bound to get burnt out once in awhile, but the key to keeping team members on top of their game is by maximizing the impact of each person’s efforts.

Here are 10 strategies for boosting productivity to consistently generate the best content:

1. Organize Your Team

Organization is an absolute must in the world of content creation. Once specific assignments have been delegated, be sure everyone knows what they are responsible for, when their projects are due, and where to find helpful resources.

2. Play to Individual Strengths

Before assigning tasks to team members, assess their individual strengths and interests. People often work faster and better when they’re doing something that they enjoy. Make a special point to align employees with projects and tasks that showcase their skills.

3. Draw from Internal Resources

Instead of taking the time to gather external resources, take an inventory of existing material that can be used to help your team craft superior content. By repurposing presentations, training documents, and other resources, you can cut back on outside research time, crafting valuable content based on your company’s existing knowledge base instead.

4. Systematize Processes

The right tools can help you build a more organized editorial calendar in order to keep your content flowing and your team members productive. There are many options to choose from, and it really all comes down to what will work best for your brand’s specific goals.

5. Measure Success

One of the best ways to boost efficiency is by measuring what works and what doesn’t. This way, you won’t waste time doing work that isn’t generating a substantial ROI. Keep track of the metrics that matter, throwing out the tactics that fall short of success.

6. Set Goals

When employees have concrete goals to work toward, they’re much more likely to accomplish daily tasks in a timely manner. Set weekly or monthly objectives, rewarding team members who go above and beyond to achieve them.

7. Encourage Collaboration

One of the best ways to promote productivity is to encourage team members to work together and collaborate on ideas. Employees who work toward shared goals are likely to be more productive, as they’re able to see how their work contributes to the bigger picture.

8. Recognize a Job Well Done

Work days are busy, and you don’t always have time to praise everyone for a job well done. But positive reinforcement can actually help boost productivity. Employees who are recognized for their hard work feel appreciated and empowered to keep up the good work.

9. Limit Meetings

Meetings can be great for getting everyone on the same page or brainstorming new ideas, but they can also waste time better spent writing. Make sure that team members are only invited to a meeting if they absolutely have to be there, and that the meeting itself is a valuable use of everyone’s time.

10. Offer Training Classes

While you don’t want to take up time with unnecessary meetings, training classes can be a great asset to productivity. Rather than hosting weekly seminars, consider scheduling sessions as issues arise to provide concrete solutions to legitimate questions and concerns.

Longneck and Thunderfoot offer content marketing services and strategies to transform your company blog into an authoritative trade publication. Click to learn more about how to produce great content and prove ROI on your marketing efforts.

Author Ami Foote

A graduate of the University of South Carolina, Ami is a staff writer at L&T. She has previously written for, Lowe’s Home Improvement, Britax Child Safety, and a variety of non-profits around the country. On a good day, you can find Ami obsessively consuming one or all of the following: folk music, NPR, black coffee, jeopardy, or Guinness.

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