Create content that converts.

Sure, you want your content marketing efforts to increase pageviews and attract new followers — but what you really want is for consumers to invest in your products or services.

Make the most of your marketing efforts and boost your conversion rates with these six strategies:

1. Remarketing

Remarketing gives you the chance to feed ads to users who have recently visited your site. Targeting consumers who have already shown interest in your brand can dramatically increase the ROI of your marketing strategy.

Remarketing is an easy, cost-effective way to remain top-of-mind for consumers who need a final push in the right direction before completing a purchase.

2. PPC

PPC Campaigns like AdWords and Bing Ads allow you to bid on certain keywords to expand your visibility on search results pages. While optimizing for organic traffic is important, paid campaigns can provide valuable insights into what kind of content resonates with your target audience.

To make the most of PPC advertising, it’s important to keep track of the metrics that matter most to your specific goals.

3. Landing Pages

When a consumer clicks on one of your ads and arrives on your website, there are two key things you need to do: hold their attention, and convince them to complete a desired action. By creating unique landing pages for each individual ad campaign that are highly informative, intuitive, and engaging, you remove undue friction from the process, thereby increasing the likelihood of conversion.

Keep your content on these pages simple and compelling, and make sure to integrate intuitive calls to action. Test and tweak your CTA language until you arrive at the best results.

4. FAQ Content

Consider which questions potential customers are most likely to ask about your products or services, and build an FAQ page where you provide simple, thorough answers to them. Addressing a list of pressing inquiries can help you establish credibility, improve SEO and site navigation, and address any roadblocks that may be keeping prospective consumers from taking the final leap with your company.

5. Product & Service Information

It’s easy to get so caught up in creating a memorable brand that you lose sight of what’s really important: promoting your products and services. While building authority within your industry and spreading awareness of your brand are vital to your marketing strategy, crafting compelling product descriptions and creating content focused on your services themselves are just as important.

6. Case Studies

Case studies give potential customers tangible proof of your past successes. Demonstrating the quality of your products and services is often the final push consumers need if they’re on the fence about completing a purchase.

Longneck and Thunderfoot offers content marketing services and strategies to transform your company blog into an authoritative trade publication. Click to learn more about how to produce great content and prove ROI on your marketing efforts.

Author Ami Foote

A graduate of the University of South Carolina, Ami is a staff writer at L&T. She has previously written for, Lowe’s Home Improvement, Britax Child Safety, and a variety of non-profits around the country. On a good day, you can find Ami obsessively consuming one or all of the following: folk music, NPR, black coffee, jeopardy, or Guinness.

More posts by Ami Foote