Expand your fanbase with consistently creative content.

Building a qualified database of social followers or email subscribers is incredibly valuable to your marketing strategy, as the consumer information you collect can be used to create content that reaches (and resonates with) your target audience.

But how do you convince consumers that subscribing to your email newsletter and following your social media accounts is worth their time? Here are a few tips to get you started:

Increasing Your Email Subscribers

1. Focus on Quality

Focus on creating something of unique value to your customers. Email newsletters should be visually pleasing and informative, with a mix of short paragraphs, catchy headlines, and attention-grabbing images to make your content fun and easy to follow. Quality content is key to gaining and maintaining a qualified email database.

2. Add Website CTAs

Your website visitors have already demonstrated that they’re interested in learning more about your brand. Be sure to integrate clever calls to action across your website, so consumers are aware of your email newsletter in the first place. You may even want to build a landing page, giving potential subscribers a preview of what they’ll receive by signing up.

3. Offer Free Stuff

Offer an ebook or another piece of premium content to incentivize people who may be on the fence about signing up for your newsletter. This kills two birds with one stone, as those who opt to download an industry-related piece of content could likely benefit from your other products and services.

4. Simplify the Signup Process

Being prompted to fill out a long form can actually deter potential subscribers from completing the submission process, especially if they’re accessing your site from a mobile device. Simplify your signup form as much as possible, asking only for the most vital contact information — in most cases, all you need is an email address.

Increasing Your Social Media Subscribers

5. Invest in Social Ads

Advertising on Facebook, Twitter, and other social platforms targets your marketing efforts to reach the optimal audience. There are a bevy of free and paid tools you can use to track and tweak your social content until it performs at peak efficiency.

6. Add Social Buttons

Add social buttons on all your blog posts and digital publications, making it easy for users to share your content on their own channels. You should also have a prominently featured sidebar of social buttons on your website, so fans can quickly find you on Facebook, Instagram, Twitter, etc.

7. Host a Social Contest

Host a contest or giveaway, prompting participants to “like” your page or follow your account for entry. Offer an industry-related prize to ensure that you’re gaining followers who are genuinely interested in your brand and services.

8. Create and Share Videos

Implementing a video content strategy is crucial for brand awareness and engagement via social. Create branded videos and post them to all relevant platforms. The more shares you receive, the better your chances are of getting noticed (and followed) by new social users.

Longneck and Thunderfoot offer social media management services to build a vibrant audience for your brand across all media channels. Learn more about social media and PR here.

Author Ami Foote

A graduate of the University of South Carolina, Ami is a staff writer at L&T. She has previously written for Ireland.com, Lowe’s Home Improvement, Britax Child Safety, and a variety of non-profits around the country. On a good day, you can find Ami obsessively consuming one or all of the following: folk music, NPR, black coffee, jeopardy, or Guinness.

More posts by Ami Foote