In a digitally connected world, messaging apps are taking over.

Did you know that half of smartphone owners between the ages of 18-29 use messaging apps?

More and more businesses are attempting to reach this staggeringly large group by advertising on popular apps like Facebook Messenger, Whatsapp, and Google Hangouts. In fact, 20% of marketers plan to add messaging apps to their content strategy within the next year.

Check out the rest of our fascinating stats to learn why you should follow suit:

marketing messaging apps

Longneck and Thunderfoot offer digital strategy services, including website branding, style guides, persona development, and audience segmentation. We’re a partner in making content work for your business. Learn more about digital strategy here.

Author Jamie Ayers

A graduate of Skidmore College, Jamie works at L&T as a content strategist, account manager, and editorial lead across a wide range of industries and fields, specializing in the digital economy, experiential marketing, and campaign-led initiatives. His other interests include electronics, Agatha Christie novels, and being outside.

More posts by Jamie Ayers