Marketers: Make way for mobile.

It’s hard to believe, but there are 10 countries — including the U.S. and Japan — where more Google searches take place on mobile devices than on computers. If you still haven’t optimized your mobile strategy, you could be missing out, especially considering that 51% of smartphone users have discovered a new company or product while conducting a search on their smartphones.

Still not convinced? Check out the rest of our staggering statistics:

mobile search infographic

Longneck and Thunderfoot offer digital strategy services, including website branding, style guides, persona development, and audience segmentation. We’re a partner in making content work for your business. Learn more about digital strategy here.

Author Ami Foote

A graduate of the University of South Carolina, Ami is a staff writer at L&T. She has previously written for, Lowe’s Home Improvement, Britax Child Safety, and a variety of non-profits around the country. On a good day, you can find Ami obsessively consuming one or all of the following: folk music, NPR, black coffee, jeopardy, or Guinness.

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