Mobile matters more and more.

There are currently 2.6 billion smartphone users in the world, and by 2020, there will be 6.1 billion. What does this staggering statistic mean for marketers?

Rather than simply ensuring that their content is responsive on mobile, it behooves brands to make mobile marketing a primary strategy. After all, 82% of smartphone users say they consult their phones to research purchases they’re about to make while they’re in the store — don’t you want to ensure that your product or service makes a prominent impression at this critical point?

mobile marketing infographic

Longneck and Thunderfoot offer digital strategy services, including website branding, style guides, persona development, and audience segmentation. We’re a partner in making content work for your business. Learn more about digital strategy here.

Author Jamie Ayers

A graduate of Skidmore College, Jamie works at L&T as a content strategist, account manager, and editorial lead across a wide range of industries and fields, specializing in the digital economy, experiential marketing, and campaign-led initiatives. His other interests include electronics, Agatha Christie novels, and being outside.

More posts by Jamie Ayers