In today’s fast-paced digital world, marketers can’t afford to appear disconnected.

By 2019, mobile advertising will represent 72% of all U.S. digital ad spending.

What does this statistic mean for marketers? For starters, it’s long past time to optimize your digital content for mobile devices. More specifically, you may want to gear your efforts towards the 700 million people across the globe who use an iPhone to stay up-to-date: 75% of Google’s mobile search revenue comes from Apple devices.

Check out the rest of our stats to learn more about the mobile marketing space:

Longneck and Thunderfoot offer digital strategy services, including website branding, style guides, persona development, and audience segmentation. We’re a partner in making content work for your business. Learn more about digital strategy here.

Author Ami Foote

A graduate of the University of South Carolina, Ami is a staff writer at L&T. She has previously written for, Lowe’s Home Improvement, Britax Child Safety, and a variety of non-profits around the country. On a good day, you can find Ami obsessively consuming one or all of the following: folk music, NPR, black coffee, jeopardy, or Guinness.

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