How will consumers get into the spooky spirit this year?
In 2017, Halloween spending will reach a record $9.1 billion in the US. But pop-up costume shops shouldn’t rejoice just yet — 35.2% of consumers will seek inspiration for their costumes through online search, while 10.4% will look to Instagram to find the perfect ensemble.
In the spirit of Halloween, we’ve gathered 9 of the most surprising statistics on consumer spending surrounding this holiday:
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