Welcome to Pigment City, population: ROYGBIV.
A grey gloom had fallen over Pigment City.
Its colorful residents had forgotten just how powerful they were:
When purchasing a product, 84.7% of buyers claim color is the primary driver in their purchases, and 80% believe color is responsible for brand recognition.
Clearly, these colors were a force to be reckoned with.
But the question remains: in the battle of warm-colored superheroes and their cool-colored foes, whose superpowers would reign supreme over eager consumers (and restore Pigment City to its rainbow-filled glory)?
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