Welcome to Pigment City, population: ROYGBIV.

A grey gloom had fallen over Pigment City.

Its colorful residents had forgotten just how powerful they were:

When purchasing a product, 84.7% of buyers claim color is the primary driver in their purchases, and 80% believe color is responsible for brand recognition.

Clearly, these colors were a force to be reckoned with.

But the question remains: in the battle of warm-colored superheroes and their cool-colored foes, whose superpowers would reign supreme over eager consumers (and restore Pigment City to its rainbow-filled glory)?

Longneck and Thunderfoot offer digital strategy services, including website branding, style guides, persona development, and audience segmentation. We’re a partner in making content work for your business. Learn more about digital strategy here.

Author Andres Clua

Originally hailing from Uruguay and a graduate of Universidad ORT, Andrés runs design and web development at L&T, generating original, interactive graphics and designing professional publications across a range of industries.

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