“It’s gonna be May” and other memes we’re all tired of seeing.

If you’re anything like me, you may have noticed a disturbing trend unfolding on your favorite social media platforms. Although “trend” may not be the right word — it’s been going on for a while now.

I’m referring, of course, to the meme calendar: the endless parade of faux holidays and enduring seasonal memes that appear in our feeds year after year. Justin Timberlake’s teenage face heralding the dawn of May. North Shore High School’s resident mean girl Cady Heron informing us that it’s October 3rd. The list goes on — but I wish it didn’t.

At some point, we have to ask ourselves: how many more years are we willing to spend regurgitating tired memes that rose to popularity during the nascent days of social media? Are we content to mark the passing of days by double-tapping tributes to outdated cultural touchpoints? Can we all just agree when something isn’t funny anymore?

Of course, any social media manager will tell you that made-for-the-internet holidays come as a sweet relief in the ongoing search for relevant daily content. But in what’s become an endless loop of pop culture nostalgia, I’d argue that the decision not to post is more subversive than overreliance on tired memes and gifs.

It’s time for brands to move past social media cheap shots and consider adding more value to their followers’ feeds. Abstaining from these five overplayed social media holidays is a good place to start:

April 28-30: It’s Gonna Be May Day

It’s that time again. And no, I don’t mean allergy season. It’s the final few days of April, when people far too young to remember Lance Bass’s iconic 2006 People magazine cover — let alone N*SYNC’s heyday five years prior — share a meme that used to be funny, but has become kind of sad.

social media cheap

May 4th: Star Wars Day — But With a Lisp

I almost Googled the history of this meme, but then I realized I don’t care. Let’s save May the Fourth/force posts for the truly die-hard Star Wars fans. Unless your brand is paying for a booth at Comic-Con, you can skip this one.

social media cheap
October 3rd: Mean Girls Day

I still remember the first time I saw this meme on Instagram. I was delighted. I laughed out loud. I liked the photo and tagged my friends. It was 2011.

social media cheap

March 14th: Pi Day

This “holiday” is, at least, untethered from pop culture. But what do any of us gain by acknowledging it? A 20% discount at Kohl’s, apparently.


April 25th: The Perfect Date

It’s not too cold, it’s not too hot, and to be honest, it’s not that funny.

social media cheap

Author Grace Stearns

A graduate of Pepperdine University, Grace has worked in PR and brand communications at publishing giants like Condé Nast, Hearst Magazines Digital Media, and Simon & Schuster. She writes about content marketing, social media, and technology for L&T's blog. A reluctant West Coast transplant, Grace lives in Brooklyn and spends a majority of her free time curled up with a good book.

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