Brand Publishing

Thought Leadership & Executive Branding
Premium Content
Social Media

Analytics & SEO

Digital Strategy

L&T Co. is a brand publishing
company located in NYC.

We strive to be
the best content company
in the business.

And we’d like to be
your brand newsroom.

Our Approach to Content

We transform company blogs into sophisticated trade publications that attract interest from your target audience, offer insights that establish your brand as an influential and authoritative voice in your space, and help cultivate deeper digital relationships between your company and influential partners, clients, and prospects.

We also work with executives to refine their perspectives on the most relevant industry trends, and develop series of articles that project their thought leadership to their market.

We apply the full breadth of knowledge and editorial skill our team has to offer to producing comprehensive pieces of premium content, crafting white papers, E-Books, and infographics that highlight your brand’s unique expertise and drive meaningful web conversions.

We Publish Great Stories Every Day For Our Clients

Similar to an agency of record, L&T's brand journalists serve as writers of record to take a brand's unique point of view and turn it into thoughtful, custom editorial strategies. The voice they helped us develop has become a focal point of Centric Digital's marketing activities. L&T has dedicated themselves to understanding our goals and unique perspective and their content is on the mark time and time again.

Brian ManningPresident, CDO - Centric Digital

L&T has implemented a sophisticated, impactful content program for Affinia Hotels, as they’ve mapped their editorial strategy to internal sales insights and become trusted advisors to our business. Their flexibility, can-do attitude, and digital smarts separate their team from many others I’ve worked with. Most importantly, they've gotten the Affinia brand in front of hundreds of thousands of people we wouldn't have reached otherwise.

Norma BerryVP of Digital Marketing - Denihan Hospitality Group

L&T has cracked the content marketing model in assembling a highly skilled team of writers, editors, and search experts. Two years into our relationship, I’m still amazed by how consistently they create intelligent, well-written blog content -- something we could never replicate internally. They’ve transformed our site into the top-ranking player in our space, generating quality, organic traffic for our business.

Jay ShapiroCEO - AppMakr

L&T is always on. Their strategies are responsive and agile, and I’ve been hugely impressed with their knowledge of SEO, social media, and content marketing. Furthermore, their ability to incorporate feedback and do the hard work of adjusting to our brand, voice, and objectives has been remarkable. When you hire L&T, you're hiring a team of A-players for your marketing department.

Louis DeeringDigital Marketing Specialist - TeamQuest

L&T has transformed our approach to digital, grown our Twitter following by 800%, and established the Columbia Entrepreneurship brand as an influencer in our space. We’ve worked with L&T on content marketing, search optimization, social media campaigns, and video production, and their professionalism and ability to execute multiple initiatives simultaneously has always exceeded my expectations.

Chris McGarryDirector for Entrepreneurship - Columbia University

If I had to pick the one thing that impresses me most about L&T, it’s the tenacity with which they seek out interesting stories to share with my market. Working with them has transformed the way my company thinks about content, as my in-house team has adopted L&T's newsroom mentality as their own. They know what they're doing and they do it well.

Alexis SheldonFounder - Language Trainers

L&T developed and implemented a sophisticated, no-nonsense plan that produced significant, lasting improvements in my company's digital presence. For a small business owner such as myself, paying to boost Search often seems prohibitive, yet the business outcomes they’ve earned for us to date have completely justified the investment. Highly recommend.

Drew HumeFounder - Navina

To help better prepare aspiring marketers for today’s biggest digital challenges, L&T supplied General Assembly with comprehensive and impactful case studies on the successes of numerous content marketing and SEO programs they've managed. Suffice it to say, their contributions have transformed our approach to teaching digital best practices.

Ariana DuganCorporate Training Designer - General Assembly

An incredibly responsive organization, L&T has worked as an extension of our internal team to achieve and surpass Stifel Financial’s recruitment goals. Working within the tight regulations of the financial services industry, L&T has collaborated seamlessly with our compliance and marketing teams to ensure the end product is not only in the “Stifel voice,” but also reflects the rigorous standards of our business. A true partner, L&T has significantly expanded the reach of the Stifel brand and created new business opportunities for our financial advisors to leverage.

John Pierce5] Head of Recruitment - Stifel Financial

Let’s Talk About What Brand Publishing Can Do For You:





mediate publishing strategy

How to Mediate Between Order and Chaos for Your Publishing Strategy

| Brand Publishing, Food for thought, Internet Theory | No Comments

The most powerful brand publishing strategies work well because they harness the raw power of chaos and the stability of order — while avoiding the extremes of both.

brands national tragedy

When — and How — Should Brands Comment on National Tragedy?

| Blog, Food for thought, Politics | No Comments

Social media makes it easy for brands in every industry to weigh in on the national news cycle — but that doesn’t mean it’s always a good idea.

social media brand

How to Pick the Social Media Platform That’s Right for Your Brand

| Blog, Food for thought, Social Media | No Comments

Successful brands leverage the particular strengths of each social media platform to demonstrate what makes their business unique.

keyword data publishing

How to Use Freely Available Keyword Data to Inform Your Publishing Strategy

| Brand Publishing, Internet Theory, SEO | No Comments

Here’s how, in three easy steps, you can use free keyword data to inform and inspire your publishing strategy.

social video infographic

Infographic: How Impactful are Your Videos on Social Media?

| Infographics, Marketing, Social Media | No Comments

Play, share, repeat: social video is a digital juggernaut that marketers can’t afford to ignore.

compelling brand voice - featured

How to Create an Authentic, Compelling Brand Voice

| Brand Publishing, Food for thought, Internet Theory | No Comments

Establishing your brand voice is one of the most important things you’ll ever do as a company. Here’s how to get it right.

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