How one innocent tweet can turn out to be much more sinister…
We’ve discussed when social campaigns cause an uproar, like when Ribena UK stupidly posted about giving your children a sugar-packed drink in the morning, but this one really takes the biscuit.
The New York Police Department (NYPD) wanted to reach out to its community and invited them to share photos of its officers with them.
The people responded using the #myNYPD hashtag but not in the way the police force expected.
People began posting photos of the NYPD’s violence towards New York’s citizens and it did not make the force look good in any way.
Take a look at the most shocking below.
— iAuthor Tom Hobbs (@TheKindleWhispe) April 24, 2014
— Layla Sola (@ljsola) April 23, 2014
— Up the Rebels (@occbaystreet) April 23, 2014
— Black Canseco (@BlackCanseco) April 23, 2014
— Casey Aldridge (@CaseyJAldridge) April 22, 2014
— Justin Wedes (@justinwedes) April 22, 2014
Some people were seriously injured.
— Scizyr Saj’Xanin (@Scizyr) April 22, 2014
— Copwatch (@Copwatch) April 22, 2014
However, instead of addressing the acts of violence in the pictures, Commissioner Bill Bratton told the New York Daily News, [tweetability]”I kind of welcome the attention…We really broke the numbers yesterday.”[/tweetability]
He then went on to say the photos are “old news…They’ve been out there for a long time.”
Rather than stopping the campaign, the NYPD is continuing its call for entries and a statement from the NYPD’s deputy chief, Kim Y. Royster was released saying, “The NYPD is creating new ways to communicate effectively with the community. [tweetability]Twitter provides an open forum for an uncensored exchange and this is an open dialogue good for our city.[/tweetability]”
But want to know what’s worse? The campaign has kicked off around the country and there are some really shocking demonstrations of violence by the police.
Check out these taken in LA, using the hashtag #myLAPD:
— GOD OF OCCUPY (@GODOFOCCUPY) April 24, 2014
— Stu (@FrederickStuart) April 24, 2014
And then the same story in LA too…
— Jake (@SatanVanoni) April 24, 2014
And now it’s gone global with people around the world tweeting about police violence in their countries. These were in Mexico with the hashtag #MiPoliciaMexicana.
— Demian Sánchez (@psicdemian) April 23, 2014
— naiden interesante (@elbarto091) April 23, 2014
And these, from Turkey:
— Şahin Tekin (@mahnovcina) April 23, 2014
— Revolution News (@NewsRevo) April 23, 2014
People may say this is a social campaign gone wrong, in fact, many ‘digital media experts’ said it was a complete failure. But think about it…it’s actually a very successful one, showing how [tweetability]one post can bring people from all over the world together in an act of solidarity[/tweetability] for the social good.
Nice one, NYPD.
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