The countdown is on! Get into the spirit of the holidays with these 12 brilliant marketing ideas.

To celebrate the season, we’re counting down our favorite holiday marketing ideas. This week, we’ve covered personalized products and holiday puns to catchy hashtags and cool contestsNow, we’re rounding up the best of the best from this week’s lists. These 12 brands have outdone themselves with their innovative end-of-year marketing strategies:

1. Vineyard Vines: Dreidel Whale

Creating original content that incorporates your logo is a great way to spread consumer awareness. In this branded image, Vineyard Vines fills their well-known whale logo with mini dreidels to celebrate Hanukkah.

2. Oreo: Personalized Packs

In 2015, Oreo tweeted an invitation for followers to personalize a pack of Oreos to give to friends and family for Christmas. For a well-known brand that has been around for so long, new and fun marketing ideas are key to staying relevant.

3. Spotify: 2016 Wrapped

At the end of the year, Spotify gives customers a roundup of their most-played music from the past 12 months. A thoughtful, seasonal gesture like this is the perfect way to remind consumers why they value your brand.


4. GE: #GEWinterland

Holiday hashtags are huge. GE’s #GEWinterland campaign gave consumers a behind-the-scenes look at the brand’s daily operations and technologies. This allowed GE to show their social followers how their innovative practices positively impact the world.

5. REI: Opt Outside

In 2015, REI decided to remain closed during the Black Friday madness, urging customers to #OptOutside instead of shopping all day. This popular campaign is a prime example of how establishing brand values can be just as important as generating sales.

rei marketing campaign

6. Coca Cola: Drinkable Place Cards

In 2015, Coca Cola put a holiday spin on their popular “Share a Coke” campaign, marketing their classic glass bottles as name cards for holiday meals.

7. Starbucks: #redcupcontest

Starbucks has welcomed the holidays with the same red cup campaign since 1997. Over the years, their designs have changed, but their tried-and-true concept remains the same. This year, their famous red cups feature user-generated designs drawn by Starbucks customers themselves.

8. Budweiser: #HolidayBuds

Budweiser’s #HolidayBuds is another great example of a successful holiday hashtag campaign. The brand encouraged fans to round up their #HolidayBuds for a beer back in 2014.

9. WestJet: Christmas Miracles

WestJet delivered Christmas miracles to more than 250 guests flying during the 2013 Christmas season. Their holiday campaign video has generated more than 45 million views to date, spreading holiday cheer far and wide.

10. Glade: #FeelJoy

Glade has created tons of visual content to support their #FeelJoy holiday campaign. One of our favorites captures regular people sharing a kiss under the mistletoe in a branded pedicab.

11. Food52: Cookies of the World

Food52 sent a fun “cookie map” to fans, offering recipes and ideas from countries around the world. Each cookie on the map featured a corresponding story about the recipe and country of origin.

food 52 holiday campaign

12. Stella Artois: Give Beautifully

Consumers connect with great storytelling, which is why Stella Artois’ “Give Beautifully” campaign was a big hit back in 2014. Their video captures a wife making her husband’s dream come true, just in time for the holidays.

Whether it’s Thanksgiving, Hanukkah, Halloween, or Christmas, the holidays seem to bring out the best in everyone. They can also bring out some pretty great marketing ideas! We hope our top 12 favorite campaigns have inspired you to come up with a unique marketing initiative of your own.

Longneck and Thunderfoot offer B2C content marketing services to help your business reach the audiences that matter with smart, useful content that delivers the right message at the right time. Learn more about B2C content marketing here.

Author Ami Foote

A graduate of the University of South Carolina, Ami is a staff writer at L&T. She has previously written for, Lowe’s Home Improvement, Britax Child Safety, and a variety of non-profits around the country. On a good day, you can find Ami obsessively consuming one or all of the following: folk music, NPR, black coffee, jeopardy, or Guinness.

More posts by Ami Foote