Organization is a must when it comes to content marketing success.
Firming up a solid content strategy is essential to marketing success, but doing so requires more than just strong writing skills and compelling subject matter.
The right tools can help you build a more organized editorial calendar in order to keep your content flowing down the pipeline. There are a ton to choose from, and it really all comes down to what will work best for your brand and goals specifically.
These 7 tools give you a great place to start:
Trello helps streamline the workflow process, bringing writers, team members, and clients together with a single user-friendly interface. A series of boards and cards can be used to display which projects have been assigned, written, published, etc. Each card can be edited, commented on, and moved to the next column when a task is completed.
Asana is another great option for keeping track of tasks and due dates. By toggling back and forth from listview to calendar view, you can take a quick glance at your assignments for the month or focus on a few key priorities at a time. This platform allows users to easily check off all completed tasks and move on to the next project.
3. WordPress Editorial Calendar
Companies that are already using WordPress as their CMS can download the editorial calendar extension free of charge. This program allows you to schedule blog posts in calendar view, where you can drag and drop assignments to reschedule them for another day. You can even click straight through from the calendar to edit existing drafts.
For a more comprehensive content marketing calendar, CoSchedule is a great choice. It helps you plan your blog publishing, email marketing campaigns, and social media posts — keeping track of your progress along the way. As a bonus, CoSchedule allows you to integrate all your other favorite marketing tools into one intuitive interface.
5. Content DJ
Content DJ is a great tool for organizing, scheduling, and sharing content, and even helps you source external posts for curation. By scanning millions of articles online based on your chosen keywords, Content DJ offers a selection of content relevant to your brand. You can schedule your own content alongside these external articles to build a more robust calendar.
6. Google Calendar
You may have used Google Calendar to stay organized in your personal life, but the tool can also be used as an editorial calendar for your content. By using events as tasks, you can set reminders, assign team members to each project, and move content around the calendar as necessary. Schedule recurring publishing dates and times to hold yourself and your content team accountable.
Kapost tracks the workflow of your content marketing — from brainstorming to execution and even promotion. Particularly helpful for keeping tabs on a large volume of content, this program gives you high-level visibility into the status of each campaign. You can then share each calendar with applicable team members.
Longneck and Thunderfoot offer brand publishing services and strategies to transform your company blog into a sophisticated trade publication that drives visibility and influence in your market. Learn more about brand publishing here.