Improving your bottom line is easy when you’re producing quality content.
To the uninitiated, content marketing might seem like a useful, but ultimately inessential sales tool. But for tech-savvy companies looking to expand their online presence, few things are more effective than a quality content marketing campaign.
With that in mind, here are a few ways to revamp your content strategy and rake in more sales:
There are many things money can’t buy — but more site traffic isn’t one of them. Pay-per-click (otherwise known as PPC) marketing is another great way to increase your sales without committing too much of your staff’s time and effort.
So how much can investing in PPC advertising actually make you? According to PowerTraffick, businesses make an average of $3 for every $1.60 they spend with Google AdWords. Plus, the top three paid advertising spots get 46% of the clicks on the page — when it comes to upping your sales numbers, those clicks could make all the difference.
The principle behind content remarketing is pretty simple — by serving targeted ads to consumers who have recently visited your site, you increase the odds that they’ll return to purchase whatever it is you’re selling. Think of it as your second chance at a great first impression.
When it comes to ROI, anyone who invests in a remarketing strategy will tell you it’s a no-brainer. The question, then, isn’t if you should do it — but how? Luckily, the cookies most consumers have enabled on their browsers will do the legwork for you. Choose your target audience, create customized ads, and the magic of algorithmic targeting will handle the rest.
3. Landing Pages
Remarketing might be a second chance at a first impression, but in a perfect world, consumers would be buying in the minute they clicked through to your site. Although there’s no magic formula to make your product irresistible to consumers, a well-executed web strategy will certainly help.
By creating landing pages to promote product launches, promotions, and other offers, you’ll be more likely to capture your audience’s interest — and maybe even their wallets.
4. Sales Assets
Just because your ultimate goal is sales, doesn’t mean you can’t create marketing collateral that provides real value to consumers. In fact, having an arsenal of top-notch, industry-specific content (think whitepapers, ebooks, interactive quizzes, and blog posts) serves several purposes.
For one, it elevates you within your space, establishing your company as a trustworthy thought leader. Secondly, it serves as a tangible demonstration of your expertise that your sales staff can take advantage of when clinching a deal. With focused, streamlined content, you can save time, increase efficiency, and rev up your revenue.
Longneck and Thunderfoot offer content marketing services and strategies to transform your company blog into an authoritative trade publication. Click to learn more about how to produce great content and prove ROI on your marketing efforts.