Seller beware: these stats suggest display advertising could be negatively affecting your content marketing strategy.

Display advertising — i.e., boxed ads hosted on particular sites or pages — might seem like a fruitful method for increasing brand awareness, but tread lightly! As pop-up advertising has become increasingly ingrained in the average consumer’s web-surfing experience, many would-be buyers have learned to tune out this aggressive selling tactic. In fact, some consumers have a lower opinion of businesses that employ the use of pop-up ads.

Still convinced that display advertising is the right choice for your company? Here are some stats that might make you reconsider: