Maximize your Labor Day sales with creative discounts and winning marketing strategies.
As summer comes to an end, Labor Day weekend offers one final chance to unwind and spend time with family and friends before fall ushers in a sense of ‘back to reality,’ — whether that means a return to school, the end of ‘Summer Fridays’, or the beginning of cooler weather.
Many retailers take advantage of the three-day weekend to offer sales rivaling those of Black Friday and Cyber Monday. Whether you opt for an in-store giveaway, a limited-time sales event, or simply double down on discounts, here are five strategies for boosting your sales during Labor Day weekend 2017.
1. Offer a Giveaway
Offering an appealing freebie to shoppers can be the perfect way to attract people to your website or your brick and mortar store. If you’re looking for a quick spike in traffic, limiting the giveaway to the first 50 or 100 customers can encourage people to start shopping immediately. You can also set a minimum spending amount that customers need to hit in order to qualify for the giveaway.
A wildly successful example of an enticing giveaway: the New Yorker offers a chic free tote (that just happens to prominently display the brand’s logo) for everyone who subscribes to the magazine at a discount price. While not limited to Labor Day sales, this is one offer that’s proven too good for many well-read New Yorkers to refuse.
2. Launch a Limited-Time Sales Event
Limited-time sales events encourage your customers to buy from you now, instead of later. This mitigates the possibility that they’ll talk themselves out of a purchase, and similar to the giveaway example detailed above, may just lead to a sharp spike in sales.
3. Double Down on Discounts
Labor Day is the perfect time for summer discounts, back-to-school discounts, and Labor Day discounts to converge — which means double (or triple) discount opportunities for consumers! Allow customers who are part of your loyalty program to get an additional discount in order to encourage continued brand allegiance and increased sales.
4. Advertise Your Promotions in Advance
If you run a promotion and no one hears about it, did it ever really happen? If you only advertise your sales while they’re going on, it may be too late for customers to capitalize upon them. Whether you run an email marketing campaign, post on social media, or advertise on your website, begin working to get the word out well before Labor Day.
5. Keep it Pro-Labor
Although the true reasons we celebrate Labor Day are often forgotten, emphasizing the hard work your customers have put in all year is still important. Become a part of the greater cultural conversation by emphasizing the history and continued relevance of Labor Day. Be authentic and approach promotions as a way to reward your hardworking customers; that’s what the holiday is all about.
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