In the bathroom, from bed, even (yikes!) while driving, consumers check their email in more places than ever.

According to TechCrunch, 75% of Gmail users now access their accounts from their smartphones. For creative brands willing to adapt, this shift away from traditional desktops and laptops and towards mobile devices creates new opportunities to reach potential customers where they are.

The first step: understanding just where and when your target audience is accessing your email marketing campaigns. Check out the fascinating stats below, then mobilize!

Author Jake Dawe

Jake works with our clients and L&T's content management team to create and publish cogent, effective marketing content. A recent graduate of Yale University with a B.A. in American Studies, Jake pursued independent research that traced the evolving voice of ``Shouts and Murmurs`` over ninety years. When he's not writing and editing, Jake is probably watching The Crown or making up for four years of lost pleasure reading. Thanks, college.

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