Thought Leadership & Executive Branding
Analytics & SEO
L&T Co. is a brand publishing
company located in NYC.
We strive to be
the best content company
in the business.
And we’d like to be
your brand newsroom.
Our Approach to Content
We transform company blogs into sophisticated trade publications that attract interest from your target audience, offer insights that establish your brand as an influential and authoritative voice in your space, and help cultivate deeper digital relationships between your company and influential partners, clients, and prospects.
We also work with executives to refine their perspectives on the most relevant industry trends, and develop series of articles that project their thought leadership to their market.
We apply the full breadth of knowledge and editorial skill our team has to offer to producing comprehensive pieces of premium content, crafting white papers, E-Books, and infographics that highlight your brand’s unique expertise and drive meaningful web conversions.
We Publish Great Stories Every Day For Our Clients
Similar to an agency of record, L&T's brand journalists serve as writers of record to take a brand's unique point of view and turn it into thoughtful, custom editorial strategies. The voice they helped us develop has become a focal point of Centric Digital's marketing activities. L&T has dedicated themselves to understanding our goals and unique perspective and their content is on the mark time and time again.Brian ManningPresident, CDO - Centric Digital
L&T has implemented a sophisticated, impactful content program for Affinia Hotels, as they’ve mapped their editorial strategy to internal sales insights and become trusted advisors to our business. Their flexibility, can-do attitude, and digital smarts separate their team from many others I’ve worked with. Most importantly, they've gotten the Affinia brand in front of hundreds of thousands of people we wouldn't have reached otherwise.Norma BerryVP of Digital Marketing - Denihan Hospitality Group
L&T has cracked the content marketing model in assembling a highly skilled team of writers, editors, and search experts. Two years into our relationship, I’m still amazed by how consistently they create intelligent, well-written blog content -- something we could never replicate internally. They’ve transformed our site into the top-ranking player in our space, generating quality, organic traffic for our business.Jay ShapiroCEO - AppMakr
L&T is always on. Their strategies are responsive and agile, and I’ve been hugely impressed with their knowledge of SEO, social media, and content marketing. Furthermore, their ability to incorporate feedback and do the hard work of adjusting to our brand, voice, and objectives has been remarkable. When you hire L&T, you're hiring a team of A-players for your marketing department.Louis DeeringDigital Marketing Specialist - TeamQuest
L&T has transformed our approach to digital, grown our Twitter following by 800%, and established the Columbia Entrepreneurship brand as an influencer in our space. We’ve worked with L&T on content marketing, search optimization, social media campaigns, and video production, and their professionalism and ability to execute multiple initiatives simultaneously has always exceeded my expectations.Chris McGarryDirector for Entrepreneurship - Columbia University
If I had to pick the one thing that impresses me most about L&T, it’s the tenacity with which they seek out interesting stories to share with my market. Working with them has transformed the way my company thinks about content, as my in-house team has adopted L&T's newsroom mentality as their own. They know what they're doing and they do it well.Alexis SheldonFounder - Language Trainers
L&T developed and implemented a sophisticated, no-nonsense plan that produced significant, lasting improvements in my company's digital presence. For a small business owner such as myself, paying to boost Search often seems prohibitive, yet the business outcomes they’ve earned for us to date have completely justified the investment. Highly recommend.Drew HumeFounder - Navina
To help better prepare aspiring marketers for today’s biggest digital challenges, L&T supplied General Assembly with comprehensive and impactful case studies on the successes of numerous content marketing and SEO programs they've managed. Suffice it to say, their contributions have transformed our approach to teaching digital best practices.Ariana DuganCorporate Training Designer - General Assembly
An incredibly responsive organization, L&T has worked as an extension of our internal team to achieve and surpass Stifel Financial’s recruitment goals. Working within the tight regulations of the financial services industry, L&T has collaborated seamlessly with our compliance and marketing teams to ensure the end product is not only in the “Stifel voice,” but also reflects the rigorous standards of our business. A true partner, L&T has significantly expanded the reach of the Stifel brand and created new business opportunities for our financial advisors to leverage.John Pierce5] Head of Recruitment - Stifel Financial
Let’s Talk About What Brand Publishing Can Do For You:
You’ll be hard pressed to meet your goals if you and your content marketing vendor aren’t on the same page during onboarding.
Social media algorithms are increasingly favoring native content — here’s what that means for your brand publishing strategy.
These three brands are proving that a Twitter marketing strategy centered on meme-able content, niche humor, and unusual antics can sometimes pay dividends.
We’ll show you how to establish a consistent brand publishing cadence for your content program — which can yield high returns through increased organic traffic and lead generation.
Defining voice and tone for brand journalism is much like defining your overall brand voice, but with a few key caveats.
From old favorites to new game-changers, these five brand publishing tools have been our favorites in 2018.