Create content that draws a crowd.

Consistently coming up with new and engaging ideas for content can be challenging — but hard work pays off. After all, crafting relevant, entertaining content is a surefire way to generate a steady stream of social shares and engagement. Here are our tips for producing the most share-worthy content for your brand:

1. Social Ads

Social media is the digital equivalent of an overpopulated city, so the key to advertising on Facebook, Twitter, and other social platforms is targeting your marketing efforts to reach the right people. Unless, of course, you’re Minibar, and your product appeals to everyone:

There are tons of free and paid tools you can use to track and tweak your social content until it performs at peak efficiency.

2. Original (Visual) Content

People love sharing fresh, new content, so we recommend creating your own images, infographics, GIFs, memes, or original videos to share via social.

Remember — when it comes to visual content, creativity pays off. Consider crafting holiday-themed content, like SupplyChainX’s colorful branded infographic, which hit social just in time for St. Patrick’s Day.

3. Brand Influencer Mentions

One surefire way to win over consumers is by leveraging influencers’ networks to gain a wider audience for your own content. Be sure to notify your endorser so he or she can share your post via social.

4. Listicles

If you’re ever experiencing writer’s block, try composing a listicle. Bulleted lists are generally light-hearted, easy to consume, and — most importantly — fun to share.

5. Quizzes

One minute you’re sitting at your desk getting work done, and the next you’re discovering your Patronus — we’ve all been there. Everyone loves a personality quiz, so creating and hosting your own quiz is a great way to generate excitement surrounding your brand.

You can even make your quiz gated, prompting users to sign up for your newsletter or mailing list before gaining access.

6. Reaction Posts

Reaction posts are easy to write, and can help build awareness surrounding your brand. Simply find a relevant article or topic of discussion, check out the social buzz surrounding it, and sum up the general consensus with your own reaction post.

7. Opinion Pieces

While not every brand can get away with being controversial, opinion pieces promote further discussion amongst readers, and naturally lend themselves to sharing. Just be sure your opinion is authentic and aligns with your brand values.

Longneck and Thunderfoot offer content marketing services and strategies to transform your company blog into an authoritative trade publication. Click to learn more about how to produce great content and prove ROI on your marketing efforts.

Author Ami Foote

A graduate of the University of South Carolina, Ami is a staff writer at L&T. She has previously written for, Lowe’s Home Improvement, Britax Child Safety, and a variety of non-profits around the country. On a good day, you can find Ami obsessively consuming one or all of the following: folk music, NPR, black coffee, jeopardy, or Guinness.

More posts by Ami Foote