Comedy skits and makeup tutorials may come to mind when you think of YouTube, but the video streaming platform also serves as a powerful marketing tool. 48% of marketers plan to add YouTube to their content strategy in the next year, and for good reason: YouTube has over a billion users — almost one-third of all people on the Internet.

Need more convincing? Check out the rest of these staggering YouTube stats:

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Author Jamie Ayers

A graduate of Skidmore College, Jamie works at L&T as a content strategist, account manager, and editorial lead across a wide range of industries and fields, specializing in the digital economy, experiential marketing, and campaign-led initiatives. His other interests include electronics, Agatha Christie novels, and being outside.

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