Your target audience’s inboxes are flooded with emails. Make sure your missives don’t get lost in the shuffle.
With all the emails clogging consumers’ inboxes today, it can be difficult to entice them to open yours — but that doesn’t mean it isn’t worth a try.
If you’re willing to experiment with your subject lines, you stand a better chance of boosting open rates and thereby amping up engagement with your audience. According to HubSpot, the open rate for personalized emails is 6% higher than for generic messages, while adding someone’s name to the subject line is a surefire way to improve your clickthrough rate.
For more insights on improving your email marketing game, check out our infographic.