Your target audience’s inboxes are flooded with emails. Make sure your missives don’t get lost in the shuffle.

With all the emails clogging consumers’ inboxes today, it can be difficult to entice them to open yours — but that doesn’t mean it isn’t worth a try.

If you’re willing to experiment with your subject lines, you stand a better chance of boosting open rates and thereby amping up engagement with your audience. According to HubSpot, the open rate for personalized emails is 6% higher than for generic messages, while adding someone’s name to the subject line is a surefire way to improve your clickthrough rate.

For more insights on improving your email marketing game, check out our infographic.

email copy dino

Author Hilary Krutt

A graduate of Dartmouth College, Hilary joined L&T after several years in the publishing industry at Simon & Schuster. As a member of the editorial board for the Off the Shelf book blog, her writing has been featured on the Huffington Post, among other major publications. At L&T, Hilary manages content quality and production, collaborating directly with writers, content managers, and clients to ensure every piece we write hits the mark every time. In her free time, Hilary is an avid reader and live music enthusiast. She hails from Boston but currently calls Brooklyn home.

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