From Siri and Alexa to Cortana and Google Assistant, consumers are turning to voice search for quicker, easier answers to all their burning questions — but what does this mean for marketers?

Marketers hoping to elevate their brands and reach more consumers have never had more options on the table. Whether marketers take to their company blogs, social media profiles, or Google My Business listings, however, it’s vital that each channel is optimized for an increasingly popular method of consumer interaction: voice search.

Indeed, with 37% of smartphone owners using Siri, 23% using Cortana, and 19% using Alexa at least once a month, it’s clear that voice search is much more than a niche iPhone or Android feature. Plus, with 43% of mobile voice search users citing their preference for this method because it is more efficient than seeking out information on their own, voice search isn’t going away anytime soon.

By producing content that’s easier for digital assistants like Siri and Alexa to interpret, marketers can appeal to a growing audience of customers who find voice search refreshingly easy to use.

Interested in learning more? Check out our insightful infographic for more need-to-know stats on the voice search phenomenon.

Voice_Search-Dino | SynCardia

Author Jake Dawe

Jake works with our clients and L&T's content management team to create and publish cogent, effective marketing content. A recent graduate of Yale University with a B.A. in American Studies, Jake pursued independent research that traced the evolving voice of ``Shouts and Murmurs`` over ninety years. When he's not writing and editing, Jake is probably watching The Crown or making up for four years of lost pleasure reading. Thanks, college.

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